I just want to share with you a short article about the benefits of marketing in multiple niches.
It really comes down to a simple equation. If one niche brings $x/month then 2 or 3 or 100 niches gives 2 or 3 or 100 times more money per month. In the real world though this equation isn’t linear, in other words, if one niche is making you $100/day then a different niche most likely wont make exactly $100/day, it will make more or less.
You get the principle but let’s look at the why.
Why do you make more money with multiple niches?
Let me share with you 3 reasons.
1. Limitation of Population…
The first reason you make more money when you have multiple niches is that you simply reach more people, giving you more sales. Most niches only have a limited amount of people searching for solutions, and by entering multiple niches, you have suddenly expanded your number of potential customers.
2. Limitation of Communication…
How often can you contact a potential customer before it is too much? How many times can you send them an email before they say, I don’t want to hear from you anymore? The equation is simple, the more times you contact a person, the quicker they will say, no more. It doesn’t matter how good the emails are, if there are too many then people don’t have time to read them. Especially when your communication is promotion based.
Therefore, by having one list, one niche, you are instantly limiting your profit potential because you can only communicate with them a limited number of times. Multiply your niches, and you multiply the number of emails you can send.
Here is a practical example, you shouldn’t have received an email from me for over 2 weeks now (one month now that I have checked). But I have just finished a 12 day sale, which I successfully promoted via a separate list.
3. Limitation of Promotion…
How about if I took the above example, and said I want to do a sale for each niche. You couldn’t do that if you had, one niche, you couldn’t do sale after sale after sale with one niche. But you can with multiple niches.
Makes sense doesn’t it? Yes, but here’s a practical warning.
Too many niches, can shoot you in the foot as well.
With too many niches, your energy, thoughts, attention is too diffused, you can’t give enough time (even for delegation) for every niche and neglect is a quick way to kill your business. But that’s a story for another article.
Also here is another thought, most marketers (myself included) can get easily distracted. You create a product, but don’t finish the sales page and you get another idea to create another product, and you start building that, neglecting the first. Thus you never make any money, because you don’t make money unless you sell something, until it’s finished. But that’s another story for another article.
Moral of the story, to make more money, multiply your niches.
All the best for your online success,
Sincerely,
Paul Kleinmeulman
Australia
From an SEO perspective multiple niches or search terms will create many long tail search terms. I like to have many search terms on one page.
Good information Paul. I’ve been guilty of allowing other things to distract me. Exactly what you said. I’ll take your advice and actually use it.
I like to be on several email lists to sort of keep my finger on the pulse of what is going on net-wise but it can really eat up the time.
Thanks