Re:- The Best JV Letter I Have Received In A Long Time…

I just wanted to share with you an exact copy of an email I received just yesterday. In my opinion it is a nigh perfect example of what to do right when approaching a potential JV, and it is the best one I have received in such a long time.

Because it’s not ‘perfect’ and because I want to share with you which were the best elements I will be adding in my own comments <<like this>>.

Subject = Paul - ** Personal from Roy at "Info Products Made Easy!" **

<<This subject didn’t do anything for me as I read all my email anyway and using ‘personal’ really erks me (too many people have abused this). But he is trying to brand himself and that gets points. A better one would have been… Well it’s a tough one… because I have found no perfect subject line yet.

But something like this would have got my attention. "Paul, Can I Send You A Plasma TV?" LOL Too Hypy…  it’s that hard line between, personal, benefit, not spam.

"Paul I Have A Joint Venture Proposal For You" Isn’t good as it automatically puts my guard up and I say ‘not again’.

Ah I think a good one would have been "Paul, <Insert Medium Marketers Name> Made $x,xxx From One Mail Out!"

Ok let me tell you one of the major reasons it would be a good subject line. Social proof and results oh and curiosity (3 actually ). If you put in Ewen Chia or Mike Filsaime… FORGET IT! I don’t have a 50k plus list and I won’t achieve those results, so I don’t try. But if you put somebody that I know personally and somebody who is about at my level, and especially somebody who is a friend of mine… you got a winning combination. Plus if they made $x,xxx from one mailing it means they sold at least 20 copies with their list and that means good results, so I am going to sit up and take notice!>>

Hi Paul,

Hope it’s nice and sunny over there in Queensland! I got married there (PortDouglas) in February and it rained for 2 weeks solid!
<<Perfect intro… 100% personal and he knows where I live.>>

Paul, my name is Roy Carter (fellow warrior) and I am the creator of
the brand new "Info Products Made Easy!" course.
<<Building repore here because we are both warriors even though I haven’t noticed him in the forum before, still don’t know what his username is (that might of helped even more)>>

<<These next points should have had a little intro and look a little naked but…>>
- $55.00 Commission per Sale

- Copy Written By Alan Forrest Smith

- This product won the JV competition held by Andrew Fox

- Promoted successfully by Brett McFall, Andrew Fox and Matthew Glanfield (so far)
<<They were bolded and got my attention as I have met Andrew and Brett personally>>

On the basis of "If you don’t ask, you don’t get", I wondered if you would
consider the possibility of promoting my product to your list?
<<Once again 100% personal and perfect sentance… quotes one of my favorite sayings and goes straight to the point… love it! (already sold at this point already and just needed to find out if it was any good) >>

The sales page for the website (written by Alan Forrest Smith)
is here:

http://www.infoproductsmadeeasy.com/
<< I don’t know Alan much, I have heard of him before but that’s about it… I read right through the email before I had a look at this and I really liked the layout of the sales copy and the pictures. Very Professional and very personal >>

The affiliates page is here:

http://www.infoproductsmadeeasy.com/affiliates.html
<< Didn’t look at this page until I had already replied to email. Nothing fancy here… A video would have been great. Intro the affiliate page with… "Let me tell you about my product personally via my 3 minute video" that would have been good. Videos have sold me in the past. >>

I’ve set up a number of cut & paste tools on the
affiliates page, as well as images that can be used.
<Don’t need this stuff yet… as I haven’t said yes >>

The "Info Products Made Easy!" course is actually
not an ebook, it’s a six week course where the six
lessons are delivered weekly. This allows the
purchaser to take the action steps provided in each
lesson and to have them implemented before the next
lesson arrives.
<< Good quick explanation of the course. More benefits of what the product course actually does for my customers is needed >>

I hope you’ll consider taking a look Paul, and if you think it would be a good fit
for your list, i’m sure you’ll do well with it.
<< Skimmed this… I was already sold… >>

Incidentally, if you’d like to offer something special to your subscribers, I
have a neat way that you can give them a 30% discount.
<< This got my attention as I always want to get the cheapest price for my list even though it means less commissions for me. I think now is when I clicked on sales page. >>

Please let me know if you’d like to promote.

I look forward to hearing from you Paul.

Thanks,

Kind regards
Roy Carter
www.InfoProductsMadeEasy.com

<< Simple/Standard Close >>

<< Also it’s a good medium length, no need to reply (if he had everything) >>
/////////////////////////////////////////////

Wow it’s amazing how much you tear something apart even though it is nigh perfect. Over analyzation is bad.

Ok so there are 3 things missing from this JV that I asked about.

1. Conversion rates!

I’m not a testing junkie but I do want to know how well something sells. Therefore I want to at least know what it converted at… specially since somebody already mailed for you. BUT be warned if you do say it converts at 15 -30% I’ll take that with a pinch of sales salt. For example my favorite copywriter said his new membership was converting at 30% for some affiliates… I got 2.69%. Sometimes people do better and sometimes you win… it’s a fact of life/marketing! PPC conversions here are perfect!

2. Product review

I want to see your product before I promote it… period!

3. Affiliate program

I want to know what affiliate program you use. I don’t much like ClickBank as I always have commissions stolen (in this case it was 33%). But in house affiliate programs can take months before I get paid… and I have to trust you 100%.

Just one more thing… I was eagerly awaiting Roy’s reply email. If he was slow I would have forgotten about him. Turns out he replied in less than 2 hours with all the stuff I wanted and asked about. Perfect!

So take away point number 1.

1) Personal! Personal! Personal!

Follow Roy’s example and you will land more JV’s

All the best for your online success,

Sincerely,

Paul Kleinmeulman
Australia

P.S. I highly recommend Roy’s Info Products Made Easy … He knows what he is talking about.

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• Can Binaural Beats Make You Happy? http://tinyurl.com/6r7f9k #

When you buy an ebook off one of the so called ‘Guru’s’ it is extremely rare that you will get their direct personal email address. Sure, you will get a contact email in case there is a problem when you download their ebook or whatever, but that is usually manned by some impersonal help-desk.

Try getting the ‘personal’ email address of these guys and you’ll have a tough job on your hands!

Mostly, once they’ve sold you their product, you don’t get any ongoing help and support, because they’ve made the sale and their not interested in you until they have something new to sell you.

Not true of all of them, I know, but it’s sure as heck true of the vast majority! Unless you are in their inner circle, you’ll never have their private email address to ask for help with the product they’ve sold you.

One guy I know online, is very different from the crowd.

Have you heard of Roy Carter before? Me either… until 2 weeks ago when he sent me a personal email (it was the best JV letter I have read in such a long time and I will be using it in a case study at the end of this week, so you can learn from him… 3 words personal, personal, personal).

Roy has developed a new course that is changing lives and truly helping people like you to join the ranks of the real money earners.

I have personally gone through Roy’s six week course and it is the perfect course for any marketer who hasn’t created their own info product.

No fluff, no filler, just golden information to help you create your own info products that you can sell every single day for years to come.

It’s called "Info Products Made Easy!" and when you get yourself this six week course, you also get Roy’s PERSONAL email address! That way, if you need any help or just some advice, Roy will get your email straight to his personal email account and will be there to guide you every step of the way.

This is one of the good guys online, who truly wants his customers to succeed and he does everything he can to give you a lift up the success ladder.

I wish I could prove my point by telling you about the ***Secret Bonus*** he gives to you once you have completed the course! I wish I could, because the bonus is not just another crappy ebook that will sit on your hard drive and you’ll never read.

That’s not Roy’s style. This bonus will be of real value to you and is something that I’ve NEVER seen any of the so called ‘Guru’s’ offer.

Roy’s page at >>> Info Products Made Easy is well worth the visit just to read the true story he tells!

But if you really want to start earning the BIG bucks online then you NEED to have your own product and Roy is just the guy you need to help you.

Take a look now at >>> Info Products Made Easy

Here’s to your online success,

Sincerely,

Paul Kleinmeulman
Australia

I like John, he’s a real nice and he does fantastic copy writing work but he really sucks at Camtasia.

For example take the latest video he did to show what is on the inside of Renegade Affiliates Monthly

Click The Image Below To Watch The Video

It made me laugh so much how the new feature of Camtasia 5. 0 was constantly cutting out the whole window and focusing on a part where it was mostly blank (I told him about it… so he is probably going to re-edit it and upload it again).

Oh well… that’s technology for you but other than that laugh… John does share with you whats inside Renegade Affiliates Monthly and why you should be a part of it.

Check it out.

Sincerely,

Paul Kleinmeulman
Australia

Ok I sent out an email for John Hostler’s new membership Renegade Affiliates Monthly (BTW here is his old one for niche sites… Renegade Copy Monthly ) with the title "Is This Better Than PLR?"

Here it is here…

////////////////////////////

G’ Day

One of the things that I have discovered in my years online is that
people generally like programs and products that are easy… stuff
that allows them to make money easily.

So, it was with that in mind when my friend John Hostler developed
this sizzling hot new program to hand you 2 turnkey online
businesses that you could profit from, both quickly AND easily.

And you’ll have to click below to see why this is even BETTER than
PLR >> Better Than PLR?

To your success,

Paul Kleinmeulman

/////////////////////////////

He wrote that email for me, because he knows I am the PLR guy and when I first read it I had my feathers ruffled. I know that PLR works! It works for me it works for a lot of my customers. It is the perfect way to get your OWN product up in running in a minimum amount of time… so that you can earn 100% of sales and so you can have other people (affiliates) promote your product for you.

So I had a think about it.

What is the pro’s and con’s of affiliate marketing compared to PLR?

Lets start with affiliate marketing.

Pro’s

1) Instant Product - You can’t get any more instant then affiliate marketing. It’s there it’s ready and they have done all the work. All you have to do is promote it and get paid.

2) You Know It Sells - If you found the affiliate product on ClickBank and it has any gravity at all, you know it sells.

3) You Know How Well It Sells - Lets take that a step further. Once again by looking at the gravity you know how well it sells, and more importantly how many affiliates are making money by selling that product.

4) Instant Authority - You are not the expert… you are pointing to somebody who is.

5) Split Testing - If the product owner is worth their salt… they will be split testing the sales page and making appropriate changes to improve the conversion rate and you benefit from that.

6) No Support - No customer support or any technical problems that you have to think of.

I like it but lets talk about the con’s.

Con’s

1) No Business - You are building somebody else’s business and you don’t have one of your own. You are just making a dollar.

2) They Set The Commissions - They set the commissions and they can raise it or lower it at a whim.

3) They Have Full Control - They can pull the product instantly… and suddenly there goes your income. Or they can turn the sales page into a squeeze page and suddenly your conversion rates stink, so you are now losing money with your advertising and you are building THEIR list.

4) They Build The Customer List - Their customers, their list and it’s all gold for them.

5) No Leverage - You do all the grunt work and only get paid when you drive the traffic.

6) 100% Trust Needed - In them and in the affiliate company that is sending you the payments.

7) Competition - You are competing against 100’s of affiliates all with the same product which you can’t differenciate.

Restrictions - Restrictions on trademarks and where you promote etc.

Ok not bad… not good either but now lets talk about PLR.

Pro’s

1) Nigh Instant Product - Yes it does take some work but you can have your own product in less than 24 hours if you are really serious about getting in their and getting the work done (The first one always takes the longest, but it gets easier from there).

2) It’s Yours - It’s all yours and you have full control. You can sell it where you want, you can set the price and the commissions (always check your PLR Terms and Licensing Agreement so you are not breaking your license).

3) Leveage - You are leveraging other peoples work, traffic and lists when you offer an affiliate program for your product.

4) JV Partners - You can approach JV partners who have lists who can promote your product for instant revenue.

5) You Set The Conversion - You have full control on the conversion.

6) You Build The List - You can build the prospect list (on the sales page) and the customer list and an affiliate list. It’s all yours.

7) Differentiation - You can differentiate your product from anything else out there or any competition.

Product Splintering - You can split that product into multiple products and target different niches within a niche.

9) Authority - You can brand yourself as the authority and lead your niche.

10) You Get Paid First - Depending on what affilate system you are using… you can get paid first.

Very Nice… But lets look at the con’s…

Con’s

1) Competition - Other people with the same PLR license have the exact same content that you have.

2) Takes Time To Grow - Takes time to grow your affiliate list, your prospect list, your customer list and the traffic to your site.

3) You Have To Build Authority - Because you are just coming in fresh into a market you have to build authority and that can take time.

4) You Are Starting From 0 - Increasing your conversions takes time… so you need to do the testing to find out what sells the best.

5) Customer Support - All those technical responsiblities and customer support are all your problems and they have to be handled promptly and professionally.

Ok you have got a few issues there that you need to consider.

So is affiliate marketing better than PLR?

Affiliate marketing should always be a balanced part of your business. When you have a list, you send them offers to buy (offers for affiliate products) but in my opinion you must build your own business first.

That is why I love Renegade Affiliates Monthly and Renegade Copy Monthly because John especially gives you a squeeze page and a series of autoresponders to BUILD YOUR LIST! But that’s only a fraction of what he gives you. Check out all the details at Renegade Affiliates Monthly and Renegade Copy Monthly

Talk about a win, win, win situation.

All the best to your online success.

Sincerely,

Paul Kleinmeulman
Australia