On 2008-10-22 , Paul Kleinmeulman said...

"10 Ways To Grow Your Business In 5 to 30 Minutes"

On the subject of Business Time Management, Increase Web Site Traffic, Internet Marketing Business, Niche Marketing, Time Management, marketing tips, online marketing

10 Ways To Grow Your Business In 5 to 30 Minutes
By Paul Kleinmeulman

It’s 5:30pm, you have just come back from work and there is 30 minutes before dinner. You are feeling motivated to do something to grow your business, and you need to do it while your wife is not looking ;).

What do you do?

Most people would check their email, or read a sales page, or read a few forum posts… but that doesn’t really grow your business does it?

No it’s dead time, it’s treading water, and you have been doing that for far too long. It’s time to change that attitude and do something that will grow your business even with those few spare minutes of your time.

Here are 10 ways to grow your business with just 5 to 30 minutes.

1) Write An Article or Blog Post

Writing an article can take time, especially when you have to do research, or you have come back from work and mentally drained. But with the right mindset and an ounce of motivation, you can use your time to grow your business. You must put content out there if you expect people to find you. This article took less then 20 minutes to write, you can do it.

2) Submit An Article or Old Blog Post

Along the same lines is to take that article or old articles you have previously written for your blog and submit them to different article directories. I find that it is easy to write articles, but I don’t get around to submitting them very often. 5 to 30 minutes is just the right amount of time to submit one article to numerous different places.

3) Research And Write For Links

Building links to your web site is very important, and not just for search engine optimization, and increasing your ranking. It is also building relationships with other related sites (how else will they hear about you?). 5 to 30 minutes is just enough time to research and contact webmasters requesting links, and putting links to their site on yours.

Or if you don’t want to do it yourself, then take the time to write or video showing how somebody else can do it for you.

4) Research And Write To JV Partners Or Affiliates

Emailing JV partners or affiliates shouldn’t just be a ‘one off when you launch’ thing… You should be constantly contacting new JV partners and or affiliates to promote your products. Take 30 minutes and send them a personalized message on how you can help each other.

5) Add Another Message To Your Autoresponder

What is so good about an autoresponder? It sends out messages when you are not there, building relationships, and promoting products. But you need to fill it first, most people just have 7 messages… BEEEEEP… WRONG!

Use this dead time, and add another message to your autoresponder, either a content message, or a promotion message, or even just a link to your blog if you are adding content to it regularly.

This is a great example, of doing something once, and getting paid for it constantly.

6) Add A "Recommended Product" To Your Download Page

Your download page, is most likely your most underutilized page on your whole website. Take the time to add a ‘Recommended Product’ for your targeted customers and increase your $ value per customer.

7) Rotate Some Ads On Your Blog

If you have had the same ads on your blog for more then a month, then take 30 minutes, to rotate them, and give your blog a minor face lift. We are not talking about a major redesign here, we are just talking about a few changes, so people can notice the difference, and it looks like you genuinely care about your blog.

8) Write A Script For Your Next Video

I’m the type of person who can’t record a video in less then 30 minutes, I need a lot of preparation time, but I can write a small script in that time. Take the time, to write your next JV video, or a personal message to add to your autoresponder or website, to grow your relationship with your prospects. And then record it later. Or if you care somebody who can just record… then just do it.

9) Research Your Competition

Most people when they come home from work, just want to waste the time and surf the net. Ok but how about we do something useful with our time. How about you do a little bit of spy work on your competition.

Find out…

What keywords they are using for Adwords?
How long they have been online?
Who is linking to them?
How many links do they have?
How many articles they have in Ezine Articles?
etc,

And then see what they are doing that you are not and then do it better!

10) Brainstorm How You Can Drive More Traffic To Your Websites

You can’t have enough traffic, and there are times when you need to think out of the box. Take that dead time and sit down with a pen and piece of paper and think of all the methods you are NOT using to drive traffic to your websites.

Try and come up with 30 different methods, and sort through your list, to find the ones that are going to give maximum results for minimum time. And then use your next spare 30 minutes to do number 1 and so on.

10 things only just cracks the surface, as I was writing this article, I was thinking about all the other things, I could add. Why don’t you take the time to write your own list right now, you will find that it really focuses your mind? Post it near your monitor, and the next time, you want to waste those precious minutes online, do something constructive instead.

Hope that helps,

All the best for your online success.

Sincerely,

Paul Kleinmeulman
Australia


On 2008-10-21 , Paul Kleinmeulman said...

"Make More Money Without More Niches…"

On the subject of Increase Web Site Traffic, Internet Marketing Business, Internet Marketing List Building, Niche Marketing, marketing tips, online marketing

Make More Money Without More Niches…
By Paul Kleinmeulman

As promised this is an article to continue on from yesterday.

You want to make more money right? Of course you do, we all do.

So if one niche is making $100/day how do we make it $200/day or $1000/day without entering another niche?

Let me share with you 5 different ways to make more money from a single niche without going into other markets.

1)  Increase Conversion

If you want to make more money without getting more traffic, then simply increase your conversions. If you sales page is converting at 1% by increasing your conversion rate to 2% you have suddenly doubled your profit, without any extra traffic.

To do this you must test, test, test again, via A-B split tests or multivariate testing and tracking. I recommend starting with your headline, and testing a variety of different versions of your sales page to find out which one works best.

Also I recommend you try video (don’t forget to test, that it does increase conversions) as an easy option to be more personal to your potential customers, and convey more information quicker.

2)  Increase Traffic

The formula is simple, Traffic * Conversion = Sales. We’ve already increased the conversion, so to double our efforts, increase the traffic as well.

Write more content, and get it out in more places. Think social media, article directories and related sites.

Get more links to your site. Use banners, ask for links, create WordPress templates be creative.

Find more partners and affiliates to promote your site. You don’t get, if you don’t ask.

Use invite a friends with rewards.

SEO your site, target your main keywords better.

Multiply your sites, to target more keywords.

Focus on a new method of traffic everyday, and build up that site to dominate every avenue of traffic.

3)  Increase Profit / Sale

If you want to make more money, then make sure you are maximizing your profit per sale. Increase the price (test it to see if that increasing the price, decreases your conversion rate, sometimes it increases conversion).

Turn your digital product into a physical product and maximize your profits that way.

Add more bonuses to your product, and justify the price increase or update and revise it to version 2.

4)  Increase Profit / Customer

The good thing about customers, is most of the time, they buy more then just one item. Don’t stop at the first sale.

Give them a One Time Offer (OTO), but don’t stop at one there either. Give them upsell after upsell. I know marketers that have over 6 upsells in a row, personally I think that is just annoying, but who can argue with more profits.

Build the relationship, and offer follow up or advanced courses/products to your customers to take them to the next level. Promote related affiliate products.

More sales for more products = more profits.

5) Don’t Waste Traffic

A prospect has read your sales page, but doesn’t want to buy (at this time)… what happens? They leave and you lose the customer forever.

Don’t waste that traffic, build a prospect list, via an exit popup or one of those ’save a sale’ scripts, you know the ones with the ‘operator’ that ‘talks’ to them.

Give them something free, and build your email list, to build that relationship with your prospect, so you make more sales.

So there you have it, 5 ways to make more money from your niche, without entering a new one. Can you do this? Absolutely… Is any of this too hard for you? NO!

Implement these 5 methods, before you enter another niche, to maximize your profits and minimize your headaches.

All the best for your online success,

Sincerely,

Paul Kleinmeulman
Australia


On 2008-10-20 , Paul Kleinmeulman said...

"Too Many Niches Spoil The Broth…"

On the subject of Internet Marketing Business, Niche Marketing, Paul Kleinmeulman, online marketing

Too Many Niches Spoil The Broth…
By Paul Kleinmeulman

This article is a continuation from yesterday’s article about ‘the benefits of multiple niches’ but this one is in the opposite vein. It’s about how too many niches can make your business weak and your cash flow pitiful.

Here are 5 reasons why too many niches can sap the strength from your business.

1)  No Focus

The success of any business is being focused on a strong Unique Selling Proposition (USP). The key element is ‘focused’ on the customers needs and if you have too many niches it is impossible to focus on them all.

2)  No Time

It takes time to not only start your business, to build it, but also to maintain it. When you have too many niches, it becomes impossible to maintain and give them the attention that they need to grow. Otherwise they will be in constant decline.

For example, let’s say that you are advertising 20 different sites via Adwords. Now if you have ever used Adwords, you will know how costly it is if you have just one campaign that is not profitable. Every time somebody clicks you would be losing money.

Let’s say that it took 5 minutes every site to check whether you made money that day. That would be 1 hour and 40 minutes everyday for those 20 sites.

Pretty soon, your time is being eaten away just to maintain sites, and maintaining doesn’t mean growing… which brings us to…

3)  No Growth

What do you need to grow a business? You need focus, time, creativity, relationships, new products, new partners and the list goes on.

It is impossible to do that for multiple sites, every day. When you neglect the above aspects of your business… it declines, growth = more cash.

4)  Multiplication of Problems

Outsourcing is a great way to get a lot more done, in a lot more areas. But with the multiplication of people, comes a multiplication of problems. Lets say a writer you have been hiring for 6 months to constantly create new content for Niches A, C and F suddenly disappears. What do you do? Now you are back to square one.

And I haven’t even touched support and technical issues, hosting, payment processors, and list management.

Too many niches can create too many problems, that even an outsourcing, delegating, intelligent owner can’t handle.

5)  No Information

Markets change, it’s a fact and if you are in too many niches, you can miss when it moves or a new competitor comes to town, and suddenly you wonder why you are making less sales or no sales at all. If you even notice because you can’t check your stats everyday.

If you were watching that basket carefully, nobody would steal all your eggs.

So there are just 5 reasons why too many niches can hurt you rather then help you.

Stay tuned for our next article, about how to make more money without entering more niches.

All the best for your online success,

Sincerely,

Paul Kleinmeulman
Australia


On 2008-10-19 , Paul Kleinmeulman said...

"The Benefits Of Multiple Niches…"

On the subject of Internet Marketing Business, Niche Marketing

I just want to share with you a short article about the benefits of marketing in multiple niches.

It really comes down to a simple equation. If one niche brings $x/month then 2 or 3 or 100 niches gives 2 or 3 or 100 times more money per month. In the real world though this equation isn’t linear, in other words, if one niche is making you $100/day then a different niche most likely wont make exactly $100/day, it will make more or less.

You get the principle but let’s look at the why.

Why do you make more money with multiple niches?

Let me share with you 3 reasons.

1.    Limitation of Population…

The first reason you make more money when you have multiple niches is that you simply reach more people, giving you more sales. Most niches only have a limited amount of people searching for solutions, and by entering multiple niches, you have suddenly expanded your number of potential customers.

2.    Limitation of Communication…

How often can you contact a potential customer before it is too much? How many times can you send them an email before they say, I don’t want to hear from you anymore? The equation is simple, the more times you contact a person, the quicker they will say, no more. It doesn’t matter how good the emails are, if there are too many then people don’t have time to read them. Especially when your communication is promotion based.

Therefore, by having one list, one niche, you are instantly limiting your profit potential because you can only communicate with them a limited number of times. Multiply your niches, and you multiply the number of emails you can send.

Here is a practical example, you shouldn’t have received an email from me for over 2 weeks now (one month now that I have checked). But I have just finished a 12 day sale, which I successfully promoted via a separate list.

3.    Limitation of Promotion…

How about if I took the above example, and said I want to do a sale for each niche. You couldn’t do that if you had, one niche, you couldn’t do sale after sale after sale with one niche. But you can with multiple niches.

Makes sense doesn’t it? Yes, but here’s a practical warning.

Too many niches, can shoot you in the foot as well.

With too many niches, your energy, thoughts, attention is too diffused, you can’t give enough time (even for delegation) for every niche and neglect is a quick way to kill your business. But that’s a story for another article.

Also here is another thought, most marketers (myself included) can get easily distracted. You create a product, but don’t finish the sales page and you get another idea to create another product, and you start building that, neglecting the first. Thus you never make any money, because you don’t make money unless you sell something, until it’s finished. But that’s another story for another article.

Moral of the story, to make more money, multiply your niches.

All the best for your online success,

Sincerely,

Paul Kleinmeulman
Australia


On 2008-07-15 , Paul Kleinmeulman said...

"Overcoming Massive UnMotivation"

On the subject of Internet Marketing Business

For the last few weeks I have been very unmotivated in my business. I have had no desire to go forward or do anything related to making money online.

* I didn’t want to check my email
* I didn’t want to write promotional emails or articles
* I didn’t want to do the work I knew needed to be done

I was also…

* Sleeping in
* Wasn’t exercising
* Eating junk food

Basically I have been drifting along with no new direction and to tell you the truth I didn’t want to either… But last night I decided to change that because I had one thing that most people don’t have.

Somebody was relying on me.

If you are suffering from massive unmotivation then you need to get this one thing as soon as possible, because for me it works like magic.

You need an accountability partner or somebody who you are responsible to or who is relying on you. When I was first starting in my business it was my family, they needed the income from my business. Money is not a motivator for me at the present time but specifically for me at the moment my accountability partner is Amir Darwish, one of my original mentoring students. Together we are creating a course that I have been wanting to create for over 5 years but it has always been too big for me (I just wasn’t motivated enough). But now with his help we have created a plan, we have set deadlines and he is relying on me to hold up my end of the deal.

Here are a few essentials for an AP (accountability partner).

1.    Related - It helps if the person knows about what you are trying to achieve (in the same industry) so they know about what you are trying to do and what needs to get done.

2.    Respect Both Ways - There needs to be respect both ways, you need to value your AP and they need to value you. Because if you don’t care then you won’t be responsible.

3.    Encouraging - They need to be encouraging not critical.

4.    Firm But Fair - They need to keep the deadline that you have set together.

5.    Available - You don’t want to talk to your AP once every month you need to talk to them regularly and not avoid them.

Finding one can be relatively easy, I recommend a close friend in your related business or somebody you know from a related forum. I don’t recommend your spouse as an AP.

To conclude this article I just want to share with you 3 things I did to get me back on track.

1.    I Made A Decision - Everything always starts with a decision, and if you want to get back on track then you need to make a strong resolution for change. You need to decide to change starting from today.

2.    Set Your Goals - You need direction and you need to know where you are going so you must set daily goals. After I made my decision to change, I set 3 goals of what I was going to do straight away.

3.    Wake Up Early - I don’t know what it is but I find sleeping in very demotivating. For me it is essential to wake up early to be in the right state of mind.

4.    Disconnect The Internet - The only reason I am writing this article is because it is 4:30am and I have the internet disconnected so I have 0 distractions.

If you are tired of drifting along, I highly recommend you seriously try the above suggestions.

All the best to your online success.

Sincerely,

Paul Kleinmeulman
Australia

P.S. If you are thinking, "Paul, why didn’t you just use one of your super motivation audios?" Good question and the answer is I didn’t want to be motivated, so I especially didn’t listen to them. But when I made the decision, one of the first things that I did was put on the Maximum Motivation audio from http://www.MyMindShift.com and let me tell you they still work. I was able to get everything done in half the time.