Re:- The Best JV Letter I Have Received In A Long Time…
I just wanted to share with you an exact copy of an email I received just yesterday. In my opinion it is a nigh perfect example of what to do right when approaching a potential JV, and it is the best one I have received in such a long time.
Because it’s not ‘perfect’ and because I want to share with you which were the best elements I will be adding in my own comments <<like this>>.
Subject = Paul - ** Personal from Roy at "Info Products Made Easy!" **
<<This subject didn’t do anything for me as I read all my email anyway and using ‘personal’ really erks me (too many people have abused this). But he is trying to brand himself and that gets points. A better one would have been… Well it’s a tough one… because I have found no perfect subject line yet.
But something like this would have got my attention. "Paul, Can I Send You A Plasma TV?" LOL Too Hypy… it’s that hard line between, personal, benefit, not spam.
"Paul I Have A Joint Venture Proposal For You" Isn’t good as it automatically puts my guard up and I say ‘not again’.
Ah I think a good one would have been "Paul, <Insert Medium Marketers Name> Made $x,xxx From One Mail Out!"
Ok let me tell you one of the major reasons it would be a good subject line. Social proof and results oh and curiosity (3 actually 
). If you put in Ewen Chia or Mike Filsaime… FORGET IT! I don’t have a 50k plus list and I won’t achieve those results, so I don’t try. But if you put somebody that I know personally and somebody who is about at my level, and especially somebody who is a friend of mine… you got a winning combination. Plus if they made $x,xxx from one mailing it means they sold at least 20 copies with their list and that means good results, so I am going to sit up and take notice!>>
Hi Paul,
Hope it’s nice and sunny over there in Queensland! I got married there (PortDouglas) in February and it rained for 2 weeks solid!
<<Perfect intro… 100% personal and he knows where I live.>>
Paul, my name is Roy Carter (fellow warrior) and I am the creator of
the brand new "Info Products Made Easy!" course.
<<Building repore here because we are both warriors even though I haven’t noticed him in the forum before, still don’t know what his username is (that might of helped even more)>>
<<These next points should have had a little intro and look a little naked but…>>
- $55.00 Commission per Sale
- Copy Written By Alan Forrest Smith
- This product won the JV competition held by Andrew Fox
- Promoted successfully by Brett McFall, Andrew Fox and Matthew Glanfield (so far)
<<They were bolded and got my attention as I have met Andrew and Brett personally>>
On the basis of "If you don’t ask, you don’t get", I wondered if you would
consider the possibility of promoting my product to your list?
<<Once again 100% personal and perfect sentance… quotes one of my favorite sayings and goes straight to the point… love it! (already sold at this point already and just needed to find out if it was any good) >>
The sales page for the website (written by Alan Forrest Smith)
is here:
http://www.infoproductsmadeeasy.com/
<< I don’t know Alan much, I have heard of him before but that’s about it… I read right through the email before I had a look at this and I really liked the layout of the sales copy and the pictures. Very Professional and very personal >>
The affiliates page is here:
http://www.infoproductsmadeeasy.com/affiliates.html
<< Didn’t look at this page until I had already replied to email. Nothing fancy here… A video would have been great. Intro the affiliate page with… "Let me tell you about my product personally via my 3 minute video" that would have been good. Videos have sold me in the past. >>
I’ve set up a number of cut & paste tools on the
affiliates page, as well as images that can be used.
<Don’t need this stuff yet… as I haven’t said yes >>
The "Info Products Made Easy!" course is actually
not an ebook, it’s a six week course where the six
lessons are delivered weekly. This allows the
purchaser to take the action steps provided in each
lesson and to have them implemented before the next
lesson arrives.
<< Good quick explanation of the course. More benefits of what the product course actually does for my customers is needed >>
I hope you’ll consider taking a look Paul, and if you think it would be a good fit
for your list, i’m sure you’ll do well with it.
<< Skimmed this… I was already sold… >>
Incidentally, if you’d like to offer something special to your subscribers, I
have a neat way that you can give them a 30% discount.
<< This got my attention as I always want to get the cheapest price for my list even though it means less commissions for me. I think now is when I clicked on sales page. >>
Please let me know if you’d like to promote.
I look forward to hearing from you Paul.
Thanks,
Kind regards
Roy Carter
www.InfoProductsMadeEasy.com
<< Simple/Standard Close >>
<< Also it’s a good medium length, no need to reply (if he had everything) >>
/////////////////////////////////////////////
Wow it’s amazing how much you tear something apart even though it is nigh perfect. Over analyzation is bad.
Ok so there are 3 things missing from this JV that I asked about.
1. Conversion rates!
I’m not a testing junkie but I do want to know how well something sells. Therefore I want to at least know what it converted at… specially since somebody already mailed for you. BUT be warned if you do say it converts at 15 -30% I’ll take that with a pinch of sales salt. For example my favorite copywriter said his new membership was converting at 30% for some affiliates… I got 2.69%. Sometimes people do better and sometimes you win… it’s a fact of life/marketing! PPC conversions here are perfect!
2. Product review
I want to see your product before I promote it… period!
3. Affiliate program
I want to know what affiliate program you use. I don’t much like ClickBank as I always have commissions stolen (in this case it was 33%). But in house affiliate programs can take months before I get paid… and I have to trust you 100%.
Just one more thing… I was eagerly awaiting Roy’s reply email. If he was slow I would have forgotten about him. Turns out he replied in less than 2 hours with all the stuff I wanted and asked about. Perfect!
So take away point number 1.
1) Personal! Personal! Personal!
Follow Roy’s example and you will land more JV’s
All the best for your online success,
Sincerely,
Paul Kleinmeulman
Australia
P.S. I highly recommend Roy’s Info Products Made Easy … He knows what he is talking about.
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That was VERY enlightening! I must say, out of all of the posts that I’ve read from you, that one takes the darn cake. I actually learned something very valuable. Thank you soooo much Paul.
Hi Paul
Great Post.
So which affiliate programs do you like?
Thank you for that Deb, I appreciate your comment as it gives me better direction.
Justin…
Clickbank = worst for internet marketing products and it was only because Roy did everything else right that I said yes.
Any inhouse program is good I don’t have a huge preference… JVManager is always good.
I like instant pay ones best or one where I get paid in a week.
I hope that helps.
Sincerely,
Paul Kleinmeulman
Australia
Hi Paul
Thanks for the kind words about my JV request. Much appreciated.
I too learned from your comments about how I can improve my future JV requests. Very enlightening. (We never stop learning in this game - at least we shouldn’t).
Many thanks also for considering my course worthy of promoting to your subscribers.
regards
Roy
Hi Paul,
Thank you for the great tips. If you don’t mind, I have a question on the conversion rates. My e-book has been promoted by two great marketers so far. When approaching others do I just name drop or ask them first?
If you promoted a product and found in my subsequent JV approaches I mentioned you promoted it without asking you if I could use your name–would that be faux pas?
Thank you,
Alan Petersen