G’ Day marketers,
It is good to have students because not only do they stretch you and help you to grow and expand yourself, they also tell you/remind you of things you have heard but have forgotten. It’s the whole two heads are better than one thing.
Anyway one of my students told me of a technique he learnt from a book that I had read over a year ago. And basically it goes like this…
“If you can’t sell something give it away…”
Now incase you are thinking that I am talking about, giving something away for free and build a customers list. I’m not (fooled ya 
). Here is the tactic… If you can’t sell something then, grab another related AFFILIATE product and give your product away as a bonus if they purchase through your affiliate link. Genius huh?
Why does this work so good?
1. The purchaser is getting 2 great products for the price of one, thus increasing your conversions.
2. It instantly stops affiliate link hijacking. Because if they want your bonus they must purchase through your link (that’s a big one).
3. It gives you a lot of leverage when you run and adwords campaign promoting that affiliate product because…
3a. You can promote using the product name keywords (which is proven to convert higher and have extremely targeted traffic),
3b. You can promote using a landing/bonus page which means that you get around the adword ‘only one ad per product’ restriction.
3c. You are more competitive then your other adwords competition.
4. You are building a customer list because when you get them to reply you can send them to a customer only autoresponder page for automatic bonus delivery.
So from now on if you have a great product but you just can’t sell it… then give it away.
All the best for your online success.
Sincerely,
Paul Kleinmeulman
Australia
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