Ok I sent out an email for John Hostler’s new membership Renegade Affiliates Monthly (BTW here is his old one for niche sites… Renegade Copy Monthly ) with the title "Is This Better Than PLR?"

Here it is here…

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G’ Day

One of the things that I have discovered in my years online is that
people generally like programs and products that are easy… stuff
that allows them to make money easily.

So, it was with that in mind when my friend John Hostler developed
this sizzling hot new program to hand you 2 turnkey online
businesses that you could profit from, both quickly AND easily.

And you’ll have to click below to see why this is even BETTER than
PLR >> Better Than PLR?

To your success,

Paul Kleinmeulman

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He wrote that email for me, because he knows I am the PLR guy and when I first read it I had my feathers ruffled. I know that PLR works! It works for me it works for a lot of my customers. It is the perfect way to get your OWN product up in running in a minimum amount of time… so that you can earn 100% of sales and so you can have other people (affiliates) promote your product for you.

So I had a think about it.

What is the pro’s and con’s of affiliate marketing compared to PLR?

Lets start with affiliate marketing.

Pro’s

1) Instant Product - You can’t get any more instant then affiliate marketing. It’s there it’s ready and they have done all the work. All you have to do is promote it and get paid.

2) You Know It Sells - If you found the affiliate product on ClickBank and it has any gravity at all, you know it sells.

3) You Know How Well It Sells - Lets take that a step further. Once again by looking at the gravity you know how well it sells, and more importantly how many affiliates are making money by selling that product.

4) Instant Authority - You are not the expert… you are pointing to somebody who is.

5) Split Testing - If the product owner is worth their salt… they will be split testing the sales page and making appropriate changes to improve the conversion rate and you benefit from that.

6) No Support - No customer support or any technical problems that you have to think of.

I like it but lets talk about the con’s.

Con’s

1) No Business - You are building somebody else’s business and you don’t have one of your own. You are just making a dollar.

2) They Set The Commissions - They set the commissions and they can raise it or lower it at a whim.

3) They Have Full Control - They can pull the product instantly… and suddenly there goes your income. Or they can turn the sales page into a squeeze page and suddenly your conversion rates stink, so you are now losing money with your advertising and you are building THEIR list.

4) They Build The Customer List - Their customers, their list and it’s all gold for them.

5) No Leverage - You do all the grunt work and only get paid when you drive the traffic.

6) 100% Trust Needed - In them and in the affiliate company that is sending you the payments.

7) Competition - You are competing against 100’s of affiliates all with the same product which you can’t differenciate.

Restrictions - Restrictions on trademarks and where you promote etc.

Ok not bad… not good either but now lets talk about PLR.

Pro’s

1) Nigh Instant Product - Yes it does take some work but you can have your own product in less than 24 hours if you are really serious about getting in their and getting the work done (The first one always takes the longest, but it gets easier from there).

2) It’s Yours - It’s all yours and you have full control. You can sell it where you want, you can set the price and the commissions (always check your PLR Terms and Licensing Agreement so you are not breaking your license).

3) Leveage - You are leveraging other peoples work, traffic and lists when you offer an affiliate program for your product.

4) JV Partners - You can approach JV partners who have lists who can promote your product for instant revenue.

5) You Set The Conversion - You have full control on the conversion.

6) You Build The List - You can build the prospect list (on the sales page) and the customer list and an affiliate list. It’s all yours.

7) Differentiation - You can differentiate your product from anything else out there or any competition.

Product Splintering - You can split that product into multiple products and target different niches within a niche.

9) Authority - You can brand yourself as the authority and lead your niche.

10) You Get Paid First - Depending on what affilate system you are using… you can get paid first.

Very Nice… But lets look at the con’s…

Con’s

1) Competition - Other people with the same PLR license have the exact same content that you have.

2) Takes Time To Grow - Takes time to grow your affiliate list, your prospect list, your customer list and the traffic to your site.

3) You Have To Build Authority - Because you are just coming in fresh into a market you have to build authority and that can take time.

4) You Are Starting From 0 - Increasing your conversions takes time… so you need to do the testing to find out what sells the best.

5) Customer Support - All those technical responsiblities and customer support are all your problems and they have to be handled promptly and professionally.

Ok you have got a few issues there that you need to consider.

So is affiliate marketing better than PLR?

Affiliate marketing should always be a balanced part of your business. When you have a list, you send them offers to buy (offers for affiliate products) but in my opinion you must build your own business first.

That is why I love Renegade Affiliates Monthly and Renegade Copy Monthly because John especially gives you a squeeze page and a series of autoresponders to BUILD YOUR LIST! But that’s only a fraction of what he gives you. Check out all the details at Renegade Affiliates Monthly and Renegade Copy Monthly

Talk about a win, win, win situation.

All the best to your online success.

Sincerely,

Paul Kleinmeulman
Australia

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I was going to call this new post "Just Because You Build It Doesn’t Mean They Will Come" but I went with "StumbleUpon Traffic Sucks" instead because that was exactly what I said when I launched my new site http://www.SleepWinks.com just over a week ago.

I did a pretty quiet launch… Did a couple of blog posts (one here and one at My Mind Shift Blog ) and then posted it at a few social bookmarking sites.

No emails, no affiliates.

And the results were disappointing to say the least.

Approximately 30 sign ups and no viralness (will update you on this one in the next week or so).

Did I get traffic? Yes I did… I got some. I got over 150 hits from StumbleUpon… Guess how many signed up? Maybe 2 maximum… could be less.

That was when I said… "StumbleUpon Traffic Sucks"

I know what you are thinking… "Your squeeze page just isn’t converting, Paul"

And you are absolutely right. For non-targeted, ’self improvement’ stumbleuponers my site does not convert at all, maybe 1% if I was lucky.

But this is where I get excited.

I went away for the weekend and enjoyed a nice camping trip… The End ;).

Kidding… Well actually I did go, and had a fantastic long weekend, perfect weather, cold enough for a fire, but warm enough to swim. Friend brought his speed boat as well… yeah it was great, thanks for asking ;).

Anyway this week when I got home, actually just 2 days ago now… I sent out an email to my MyMindShift affiliates saying I had a new affiliate program. A few of them signed up.

When I woke up the next morning (3am… yep I’m still doing it)… I discovered that my email exploded with notifications from Aweber saying people had signed up to my list.

Within 42 minutes of one affiliate signing up to my affiliate page (http://www.sleepwinks.com/affiliates ), I had the first subscriber sign up to the optin via his affiliate link (I can tell because his Id is automatically embedded for lifetime commissions) and when I woke up 4 hours later he had already sent over 140 subscribers and they are still coming in every few minutes 2 days later. I loved watching it.

So far he has sent over 370 subscribers with a conversion rate of over 68.5% (didn’t you just say this page didn’t convert… WRONG! ).

Moral of the story…

Affiliates 2 | Social Networking 0

All the best to your online success,

Sincerely,

Paul Kleinmeulman
Australia

P. S. Challenge repeat. Give me a list of how many viral/traffic multiplying methods am I using at http://www.SleepWinks.com Hint it is more than 3.

Now I’m the first to admit that I am definitely not a social marketer. I have very little experience and basically I am just using the shotgun method and hoping something sticks.

In my previous post I tried a little experiment asking for volunteers to digg and stumble my site.

I got 19 diggs all up (from 250+ people who read the post… OUCH!) and basically it was nowhere near the momentum I needed to reach a page one ranking (you need at least 150 in a few hours to get that). Side Note - today I dugg another post at my new blog and it got 4 diggs in less than an hour (I don’t know where these people come from, but I didn’t ask).

Ok let me share with you the traffic that I got from these social marketing sites.

Results for Social Marketing

Stumbleupon = 8 (main page) + 57 (blog)
Digg = 3 (main page) + 16 (blog)
Total Fark = 3 (main page) + 14 (blog) <- I’m really annoyed by this one… I can’t even read the comments they are making because you have to pay for a subscription (And I’m too cheap ).

Results are hard to track but there is 1 sale without affiliate and there maybe a couple of sales via my affiliate link so I can’t be 100% sure.

Results For Affiliate Marketing

Compare that to a 5 minute email I sent to somebody I found via Google promoting a competitors product. She immediately said yes and sent a message to her contacts.

63 hits & 10+ confirmed sales = 15.8% conversion rate.

And another affiliate, I don’t know where this one came from 92 hits and 5 sales = 5.4% conversion rate.

That is 15 confirmed sales from just 2 affiliates. That’s money in my pocket for just send one email (and a few back and forths)

PLUS there are 53 affiliates who brought 1 hit or more resulting in 3 confirmed sales .

And that was before I sent it to my list of 2576 affiliates.

So at the moment I am going to continue to dabble in social marketing but really there is no way to beat good old affiliate marketing.

It brings in the bacon.

Sincerely,

Paul Kleinmeulman
Australia

P.S Who says you can’t get traffic via Google in just a couple of days. Google Organic = 29 (mainpage) + 7 (blog)

G’ Day Marketers,

Are you tired of hearing about the Black Mask? Me too…

When Chris launched Affiliate Project X and Day Job Killer I was there and I promoted and made some good money as an affiliate.

So why didn’t I promote Black Mask especially since I was one of the few who got a review copy?

2 Reasons…

1. I didn’t think that the principles taught within Black Mask were constructive to building a successful online business and that is what I endeavor to teach you.

2. They used ClickBank as the payment processor which I promised myself that I would not promote another internet marketing business related product via ClickBank.

So now you know…

You’re goal should be ==> Build a Business Not A Fad

All the best for your online success.

Sincerely,

Paul Kleinmeulman
Australia

I was originally going to send this as an email only to my customers but I decided to send it to my entire list of over 7500 people because I strongly believe that each and everyone of you need to read this.

For the last 2 weeks I have run my business differently especially how I have sent out emails. I have totally changed direction and I am wondering… did you notice?

You see… For some reason I got tired of being a ‘me too’ marketer.

Sending promotion after hard-hitting promotion.

I did this because everywhere I looked the successful marketers were doing just that (as far as I could see).

But I realized that there were only 2 marketers that I was reading myself. So… I have made a decision to only send emails that I like to read.

In other words, emails with content/story/SUBSTANCE every time. I used to do it, then I stopped doing it and then sometimes I did it but now I’m doing it every time.

Some of you might like that.

Some of you might hate it.

I can live with that.

So from now on my promise to you is to only send emails that I like. Deal? Done!

Because I am starting to like writing a lot more I will try and post in one of my blogs a lot more regularly just so you don’t get an email everyday from me (even that’s too much for anybody to receive).

Ok… 2 more things I want to say.

What does it take to impress me?

1 person
3 days
135 sales at $1000/sale
To win an affiliate competition for $10,000

What the heck am I talking about?

MME3 - Marketing Main Event 3 is all over and as one of their JV partners I have been following this launch closer than any in my life (except for my own). Everyday I eagerly awaited Jeremy and Simon’s emails as they revealed how their affiliates were doing.

It had me hooked.

The results - Within 7 days they sold 1555 packages of MME3. They sold over $1.5 million dollars of product in just 7 days.

That impressed me.

I was also impressed with the number of people who bought though my link (Thank you and expect an email soon guys).

But what really impressed me was the winner of the affiliate competition. Ewen Chia renowned super affiliate and once again he proved it BIG TIME!

Andrew Fox was leading the way for all but the first 12 hours (John and JP were 1st and then went to 2nd). But then in the last 3 days out of NOWHERE comes Ewen and snatches first place.

In the end of it only 10 sales separated 1st and 3rd place it was spectacularly awesome (you know I’m an internet marketing addict don’t you ).

I personally asked Ewen if he could sum up his affiliate success with just 3 essentials/steps.

And this is what he told me.

1) Sell the bonus and pile it up at intervals.
2) A good list relationship and multiple emails
3) Fear of loss

There you have it. From the mouth of the Number 1 super affiliate that consistently makes 6 figures with every promotion.

When you do/apply those three things to your promotions you can be number 1 as well.

Ok… Last thing.

Let’s combine Ewen’s number 2 essential with my previous announcement.

My number 1 goal is to build a stronger relationship with my list and I highly recommend you do the same.

So I put together a 38 page report called…

Controversial Relationship Marketing Secrets Revealed

In this report you’ll discover…

The one thing you must do up front to immediately separate yourself from the competition and get people to see you as someone worth listening to.

The big secret to getting people to believe what you say so that they will do whatever it is you’re asking them to do even if they know they probably shouldn’t.

How to instantly connect with your readers so the thought of doing business with your competitors in the future becomes a complete joke.

Three rules you must follow if you ever hope to have any chance to put yourself in class of your own where you never have to worry about what your competitors are doing.

How to immediately change the way people think about and react to you.

No optin, no sales page, no hooks and no catches.

Download it here, read it, apply it and tell your friends.
http://www.ProfitFunnelSecrets.com/RelationshipMarketing.pdf

That’s all for today…

All the best for your online success.

Sincerely,

Paul Kleinmeulman
Australia